Pepco is the fast-growing variety retailer in Europe. The retailer operates nearly 3000 stores from Estonia in the north of Europe to Italy in the south, and from Spain in the west to Bulgaria in the east. This year Pepco has also successfully launched its first stores in Germany and will open the ones in Greece. Pepco is a unique retail format with the diversified offer, both products for home and clothing for whole family with around 500 categories, all at  low prices. Low prices are the key strength of Pepco stores, spontaneously mentioned by majority of its shoppers. They revisit Pepco stores regularly and 2/3 of purchases are planned in advance but at the same time some customers declare their visits to the store just for pleasure without any particular purchase purpose.
According to the brand’s motto “Feel the quality, love the price”, Pepco provides families with everything they need and want to run their homes on a budget, including childrenswear apparel, alongside menswear and womenswear, fashion accessories, footwear, cosmetics, toys, homewares, decorations and soft furnishings
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